GOOISM

Proposed direction since v0.1

v0.1 proposed the brand separation in concept. v0.2 reports what's been prototyped against that proposal — for review with the collective. Nothing here is collectively locked yet.

• Migration option proposed: Option C — Mono + Functional Color. What Jack is putting forward (and what the prototype implements): monochrome neon (white-on-black) plus a single cyan #58e1ff accent reserved for action / focus / interactive feedback. This is the proposal up for review; not yet a collective-agreed direction. See §06 below for full details and the rationale.
• gooism.org is live as the first prototype. Particle G mark hero (mouse-interactive), monochrome panels, cyan accents on focus and hovers. The very document you're reading shares the same hero engine — intentional, so the proposed brand surfaces read as consistent for review.
• Cyan continuity proposal: same exact hex as WallSpace (#58e1ff). WallSpace remains full multicolor; the Gooism proposal is mono + this one cyan. Reads as related family, distinct identities.
• Asset locations canonical: G mark + wordmark live at /media/ on wallspace.studio. Same files referenced from gooism.org and inside this doc.
• Visual treatment of Gooism docs (this report, the launch plan, this site index) now uses the matching particle G + cyan accents — to make the proposal tangible while reviewing it.

All Q.01–Q.06 in §07 below are still open. Q.02 (migration option) has a concrete proposal up for collective discussion; the others are wide open.

Why this report exists

Two brands have been quietly conflated. With Gooism's new logo system landing this week, it's time to separate them — before the collective grows further and the muddle becomes load-bearing.

GPortal currently uses #58e1ff cyan and #ff3cad pink as its primary palette. That palette belongs to WallSpace.Studio, the desktop app and platform inside Neem LLC. GPortal inherited it as a placeholder when we built the MVP — fast was more important than brand-correct.

What's changed: the new GOOISM wordmark and standalone G mark have arrived, and they're emphatically not cyan and pink. They're white-on-black neon — a sculptural, monochrome, retro-futurist identity that carries its own weight without needing color tricks. Gooism has its own brand now. WallSpace has its own brand. They've been wearing each other's clothes.

Two systems, one parent

Both brands live under Neem LLC. They serve different surfaces. The clearer the split, the easier each becomes to scale.

This page itself is rendered in the new Gooism monochrome system on gooism.org. The remaining Gooism-adjacent docs still on wallspace.studio (gportal-spec, analogtoai-clipping, the Gooism index) are in WallSpace cyan-and-pink. That intentional contrast is the brand split made visible — each lives on the surface that fits its brand.

Two marks, two roles

A wordmark for surfaces with breathing room. A standalone G for surfaces without it.

Primary · Wordmark

GOOISM neon-grid

Marketing surfaces, gooism.org hero, full-bleed posters, large-format. Use at minimum 320px wide. Always on pure black background. Do not crop the perspective grid context unless you've replaced it with a coherent equivalent.

Secondary · Mark

The G

Social avatars, app icons, favicon, stamps, monogram contexts. Square crops. Stand-alone where the wordmark is too wide.

What's already shipped — under WallSpace branding

A snapshot of GPortal as of 2026-05-06. Currently inheriting WallSpace cyan/pink. The full spec lives at gportal-spec.

The directory + planner + match engine all work. The cyan-and-pink chrome on top of them is borrowed clothing.

Surfaces

Signature design patterns (currently)

• Eyebrow rhythm — 10px uppercase tracking-wide pink label above every section title
• Border-color hover — cards never lift or scale; their border + arrow shifts to the directory's accent color
• Mono metadata — version tags, contact handles, sublabels in SF Mono / Fira Code 10px muted gray
• Per-directory accent coding — VJs cyan, Artists pink, Spaces purple, Promoters orange (legacy)
• Founder strip — 4-up small cards with avatars + handles in mono
• Wordmark — extralight, "G" cyan + "Portal" pink on dark

What stays vs. shifts: the eyebrow rhythm, mono metadata, border-color hover, and wordmark structure all translate cleanly to monochrome. The per-directory accent coding does not — that's the part of the migration that needs collective input. See §07.

Where things live, what to do, what not to

A short ruleset so logos don't drift, get recolored, or fork into unauthorized variants.

1. Canonical location: assets/web-portal/media/ (served at https://gooism.org/media/). All web embeds reference these. SVGs to be added once vector files are ready.
2. Naming: gooism-wordmark-neon.{ext} for the GOOISM wordmark, gooism-g-mark.{ext} for the standalone G. Future variants suffix-based (e.g. gooism-wordmark-neon-1080.png for social).
3. Backgrounds: always pure black #000000. Both marks were designed against true black, not a charcoal stand-in. Charcoal kills the neon glow.
4. Min sizes: wordmark ≥ 320px wide for legibility of the inner-line stroke. G mark ≥ 64px (favicon-safe).
5. Source archive: original PSDs/AIs go in the repo at docs/brand/gooism/source/ (to be created). Until vector source is delivered, the high-res PNGs are the masters.
6. Don't recolor. Both marks are monochrome by design — adding cyan/pink/any color breaks the brand split this report is establishing.
7. Don't add gradient overlays, drop shadows, or beveled effects. The marks already carry depth from the layered-line construction. Anything more flattens them.
8. Don't crop the wordmark out of its grid context unless you've consciously replaced the perspective floor/ceiling with an equivalent that frames it. The grid is part of the mark's meaning.
9. Don't use the wordmark where it'll be smaller than ~80px wide on screen. Use the G instead.

Proposed: Option C — for collective review

v0.1 laid out three options. v0.2 records the proposal Jack is putting forward and that the prototype demonstrates. Option C — Mono + Functional Color is what's been built — pending collective review.

Proposed migration timing (if the collective agrees): GPortal palette migration tracks GPortal's own version cadence. When we cut v0.5 (interactive Signal Planner save/load + curated portal scaffolding), the palette would shift from current cyan/pink/purple/orange to mono + cyan. Until then GPortal stays in inherited WallSpace clothes — new work shouldn't double-pay design cost, and members already onboarded shouldn't get whiplash.

Options as proposed in v0.1 — for the record

What needs the collective's input before we ship

These are the genuinely-open questions. Reply on the brand-report comment thread or in the next collective sync.

Concrete next steps

1. Collective review — circulate this URL, gather answers to Q.01–Q.06, schedule a 30-min sync if needed.
2. gooism.org launch plan — already drafted at gooism-org-launch-plan. That plan implements the new Gooism brand on the new domain. It can move forward in parallel with the migration discussion.
3. SVG source delivery — Q.06 above. Blocks anything that needs to scale or animate.
4. GPortal migration — committed to v0.5 cut. Until then, no-op on GPortal palette.
5. Asset repo formalized — create docs/brand/gooism/source/ for the masters once we have them.